SS24 CONCURVE LIFESTYLE
June 2024
Aim: Show both the style and practicality of GOREWEAR garments for casual commuting/city goings-on and on training days.
Outcome: Well executed shoot, dynamic shots to add interest over socials while also getting key feature shots for website/PDP. We were able to capture the gamernts across a variety of whether conditions, from cloudy, reain to sunshine which allowed us to demonstrate the versitility of the items across seasons and the hybrid nature of being functional yet stylish.