The Boring Project 

Ongoing personal research investigating boredom from cultural, physiological, and psychological perspectives.

My aim is to better understand what makes something boring so I can establish what makes content engaging. If we truly understand boredom, we can gauge what captures attention.

I work through opposites, a methodology I've developed throughout my practice. By deeply studying one thing, I learn about its inversion. From exploring the presence of absence at foundation, through investigating the productivity of unproductivity at university, to examining flatness as a condition of late capitalism in my dissertation—I've always looked at what's dismissed or overlooked to understand what's valued. The Boring Project applies this approach to contemporary content creation.













Slough 
October 2025

These images are from a recent shoot in Slough, named Britain's most boring place. The experience aligned with its reputation—a quiet Sunday afternoon in a town centre with limited activity.

'Boringness' requires sensitivity and perspective. Slough is a deprived area with a high immigrant population—what appears plain or run down may reflect economic factors rather than inherent dullness. The council's colourful murals sit alongside boarded-up shops and 1960s concrete precincts. Many UK high street city centres share this aesthetic: chain shops, empty units, shifting use. This reflects how high streets function with online shopping and changing technology.

I photographed Slough through the lens of boringness. It would be interesting to return with a different perspective, or visit somewhere 'interesting' like neighbouring Windsor with the aim of finding boring moments instead.