Alpro
Self-led visual rebranding project for Alpro plant-based milk
Part of the ‘Boring Project’The Issue : Alpro is everywhere, but nobody's excited by it. The UK's leading plant-based milk brand looks forgettable next to bolder competitors.
The solution : While competitors strive to be different, Alpro strives to be familiar.
Repositioning from forgettable alternative to confident kitchen staple through a contemporary take on retro British food packaging.
Not an alternative. A choice.
Not an Alternative. A choice.